MonsterInsights is a popular Google Analytics plugin for WordPress. It is designed to make the website analytics more accessible and actionable for the users of every skill level.
There are over 3 million active installs of this plugin due to its simple setup process and the range of features and tools it gives to help businesses grow online with confidence
But does MonsterInsights really live up to the hype? Let’s analyze the functionality, customization, user experience, performance, pricing, and more of this plugin to help you decide if you should pick it up for your needs or find any other alternative.
Table of Contents
- 1 What is MonsterInsights?
- 2 Understanding Key Features and Customization Offerings of MonsterInsights
- 3 Reviewing the User Experience
- 4 How is the Performance and Compatibility of MonsterInsight?
- 5 MonsterInsights Support and Security Review
- 6 Pricing and Plans Details
- 7 Final Verdict- Who really Benefits from MonsterInsights?
What is MonsterInsights?
MonsterInsights is a powerful analytics plugin that integrates Google Analytics into your WordPress dashboard. It provides valuable insights into your e-commerce website’s performance, allowing you to track important metrics like traffic, conversions, and user behavior.
With MonsterInsights, you can make data-driven decisions to optimize your online store and improve your marketing strategies. It’s a valuable tool for understanding your audience and maximizing your e-commerce success.
Understanding Key Features and Customization Offerings of MonsterInsights
There are ample features that MonsterInsights offers related to Google Analytics integrations with a variety of customization options so that users can customize the plugin as per their needs.
- Google Analytics Integration: The tool allows very easy integration of Google Analytics without any need for coding or technical knowledge. Users can set up website tracking across their devices and campaigns with just a few clicks.
- Dashboard Reports: The plugin displays website analytics reports right into the dashboard of WordPress with actionable insights at a glance. Key metrics like the page views, top posts and pages, traffic sources, and conversion stats stay available for the users.
- Real-time stats: The tool also gives real-time data on website visitors with the very interesting element of showing who is online and even what they are doing.
- eCommerce Tracking: It is also one of the best eCommerce wordpress plugins which can help you achieve more growth of eCommerce stores. With just one click, you can get Google Analytics eCommerce tracking, and that too from most of the popular platforms like WooCommerce, MemberPress, and more.
- Page Level Analytics: MonsterInsights gives statistics for every post and page, which helps to identify the most popular content that is up on the site.
- Link Tracking: It is helpful to track clicks on affiliate links and other outbound links, which is an important part of SEO.
- EU compliance: The plugin keeps Google Analytics compliant with GDPR and other privacy regulations, which makes it a good choice in terms of legal grounds also.
- Custom Dimensions: Users can track authors, categories, searches, and other custom events easily.
- Form tracking: This feature lets users measure the performance of WordPress forms like WPForms for improving the engagement of visitors and conversions.
- Video Engagement: It is useful for tracking engagement from video platforms like YouTube, Vimeo, and HTML.
- User Journeys: The plugin helps visualize the path of customers that they may take on-site with the most likely visited pages and how long they can spend time on each page before making a purchase.
Customization Options
No-Code installation: Although this might sound like a restriction, even without code, users can customize anything according to themselves.
Guided Setup: There are setup wizard guides that guide users through every step of the configuration process.
Automatic Tracking: The plugin has automatic tracking with additional features that can be used with a single click.
Customization Privacy Options: The EU compliance addon gives users the ability to enable or disable specific privacy features like anonymizing IP addresses and limiting demographic collection.
Integration with Cookie Consent plugins: MonsterInsights works with some cookie plugins also, like Cookie Notice and Cookiebot so giving more customization of user experience and data collection policies.
Custom Dimensions: Users can set up custom dimensions for tracking specific data that is relevant to their sites.
Reviewing the User Experience
The user experience of MonsterInsights is quite positive because of their essay to use approach.
They have simplified analytics where the tool presents all the key Google Analytics data in a nice, easy to understand format, and that too in the WordPress dashboard. It removes the need to go through the complex understanding of Google Analytics.
Further, the plugin works on no-code installation and guided setup, which makes it easy for the users to get started with Google Analytics tracking.
All the reports and stats come into the WordPress dashboard, keeping important data in front of the eyes of the customers without requiring them to leave their website.
From a user point of view, the platform wins positive feedback in terms of edits effectiveness and ability to offer valuable insights.
However, if someone is very good at Google Analytics, they can continue using it, as MonsterInsights makes Google Analytics easy for beginners and not for advanced-level people.
How is the Performance and Compatibility of MonsterInsight?
The plugin does not slow down the website and works seamlessly with the most recent versions of WordPress and other plugins or themes.
The team at MonsterInsights has kept a good focus on their configuration process, which ensures an optimization performance for the site that uses their plugin.
However, it is important to know that every plugin makes use of some resources, which may add some unwanted load times even if they are unnoticeable.
Looking at the compatibility, it is designed to work seamlessly with WordPress. Users can integrate Monster Insight with other plugins also in just a few clicks without any notable issues.
There is a smooth compatibility for form plugins also, like WPForms, Gravity Forms, Ninja Forms, and Contact Forms.
Other than that, MonsterInsights works perfectly with multisite setups on WordPress, where the plugin activates on individual sites separately.
MonsterInsights Support and Security Review
Just like every other plugin, users want a good support service with detailed documentation to follow and a security that keeps their website protected.
For support and documentation, there is comprehensive documentation given by MonsterInsights in their blog’s support section of the website.
The categorization of material is also nice, making the navigation of things easy. Users can get dedicated support services in the form of email and live chat.
Considering the updates, the platform receives constant maintenance and feature additions, keeping everything up to date and effective for their customers. The automatic updates also work on multisites, so you do not have to worry about your other sites.
Finally, the plugin complies with GDPR, EU, and has a legal disclaimer of 100% legal compliance in every way with all applicable laws.
Pricing and Plans Details
Now comes the pricing part and it is impressive to see that MonsterInsights gives diverse pricing plans that suit different needs and budgets.
The introductory pricing is special depending upon the discount, deals, and time of the year with full renewal prices.
Plus Plain
It is designed for small businesses and publishers and its price is $99.60 every year. It contains standard analytics features, EU compliance add-ons, and AI insights.
Pro Plan
The Pro Plan is for eCommerce sites and businesses that want good results and is priced at $199.60 per year. A few included features are advanced analytics features, eCommerce reports, form conversion reports, and better eCommerce tracking.
Agency Plan
Their agency plan is customized for marketing and web development agencies and is priced at $3999.60 per year. It adds exception reports, site notes automation, site management, and client license management.
Monster Insights does give a 14-day money-back guarantee so that users can try it risk-free and check if it really fits their requirements or not.
Final Verdict- Who really Benefits from MonsterInsights?
Monster Insights is a great tool to simplify Google Analytics for WordPress users who want an accessible way to understand their website data.
It is ideal for those who do not have coding skills and neither want to invest their time and efforts into the technical details.
Its Automatic tacking and varoius other features make MonsterInsights is one of the best wordpress automation plugins of all time.
Whether you are a blogger or an eCommerce site owner, you can enjoy the range of features that MonsterInsights provides you to boost your growth.
Hence, there are no critical drawbacks to this tool and it fits the majority of the website owners. Then why delay? Order Monstersights plugin today and see the difference!
Looking to create a beautiful website for your business or any need? Here is our guide on – How to Start a Website or Blog in WordPress?
OVERALL VERDICT
Price: $99.60/yr
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